Eye-In-Média première START-UP NY à SUNY Plattsburgh
28 janvier 2015

Eye-In Média, une entreprise montréalaise qui offre des solutions multimédias débutera ses activités au campus de SUNY Plattsburgh début 2015, créant ainsi 17 emplois incluant des formations d’apprentissage et stages d’étudiants. Cette initiative s’inscrit dans le cadre du plan START-UP NY et ses avantages fiscaux.

START-UP NY est une initiative prise par le gouverneur Andrew Cuomo en 2013 pour transformer les campus de SUNY et d’autres universités de l’État de New York en communautés affranchies d’impôts afin d'attirer de nouveaux investissements.

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Eye-In-Média première START-UP NY à SUNY Plattsburgh

Gouvernement du Québec

29 janvier 2015

Eye-In Média, une entreprise montréalaise qui offre des solutions multimédias débutera ses activités au campus de SUNY Plattsburgh début 2015, créant ainsi 17 emplois incluant des formations d’apprentissage et stages d’étudiants. Cette initiative s’inscrit dans le cadre du plan START-UP NY et ses avantages fiscaux.

Spécialiste de l’industrie de l’affichage dynamique, de logiciels et menus numériques et de réseaux sans fil (WiFi), Eye-In Média élabore, conçoit et gère des solutions multimédias qui permettent aux gestionnaires en marketing de diffuser dans un espace sans limite des messages dynamiques sur écrans ou sur des technologies mobiles.

Établie en 2003 dans le sous-sol et garage de ses fondateurs, Eye-In Média compte parmi ses clients au Canada des hôpitaux et centre de soins médicaux, des magasins à grande surface et des établissements de restauration rapide tel que les McDonald au Canada et le groupe MTY qui chapeaute 26 franchises avec plus de 2 000 points de vente à travers le Canada.

START-UP NY est une initiative prise par le gouverneur Andrew Cuomo en 2013 pour transformer les campus de SUNY et d’autres universités de l’État de New York en communautés affranchies d’impôts afin d'attirer de nouveaux investissements.

Source: SUNY Plattsburgh

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SUNY Plattsburgh lands first Start-Up NY firm

BUSINESS: Eye-In Media, based in Montreal, is region's first company brought under program

By Dan Heath, Press-Republican Email: dheath@pressrepublican.com

29 janvier 2015
Montreal-based business Eye-In Media will occupy space in Redcay Hall at SUNY Plattsburgh, the first company to come to Plattsburgh under the Start-Up NY tax-incentive program. With about six employees to start, the firm will offer internships to students at the college.

PLATTSBURGH — SUNY Plattsburgh has landed its first company under the Start-Up NY tax-incentive program.

Eye-In Media will occupy space on the second floor of Redcay Hall on campus, one of the sites approved for the program at the college.

The business will offer internships to students in multimedia, graphics and computer sciences.

Vice President of Finance and Operations Jeff Singer told the Press-Republican the company expects to have about six jobs to begin and up to 17 if all goes as planned. 


The Montreal-based marketing and technology company specializes in digital signage, digital menu boards and WiFi network management.

It also develops and manages multimedia solutions that enable marketers to broadcast content across unlimited locations on screens or mobile devices.

The company, founded in 2003, numbers among its Canadian clients health-care facilities, shopping malls and fast-food restaurants. 

The latter includes McDonald's Restaurants of Canada and MTY Group, which operates 26 franchise concepts with more than 2,000 locations across Canada.


Eye-In Media has been working on the expansion project for more than a year, Singer said, but needed to wait for state approval before they could actually move forward.

The company had already sought to create a U.S. presence when it heard about Start-Up NY, which brought several key pieces together. 

"This was really the incentive that got us to move forward with this," he said.

Those key pieces, he said, include a site near the home offices in Montreal, a great pool of talent at the university, the financial assistance and tax incentives offered by Start-Up NY and the assistance and warm reception they have received as they met with local leaders.


One of the biggest impacts for students, SUNY Plattsburgh Start-Up NY Campus Coordinator Keith Tyo said, will be the internships.

"We are hoping some of these interns will get a chance to land a job with the company as it expands," he said.

SUNY Plattsburgh President John Ettling said he is pleased the Eye-In Media plans to hire employees from the immediate area, including college alumni.

“The company is the first of several future businesses that will cooperate with the college to provide internship opportunities for students that can result in local jobs for graduates immediately after finishing college,” he said in a press release.


Start-Up NY (SUNY Tax-free Areas to Revitalize and Transform Upstate NY) was established in 2013 and offers qualified new or expanding businesses up to 10 years of tax incentives tied to job creation. 

The latest figures show the program has brought 73 companies on board statewide with plans for more than 2,400 new jobs and $104 million-plus in community investments. 

Gov. Andrew Cuomo said the Plattsburgh addition is one more example of how the program provides a boost to local economies.

“By offering new companies the opportunity to operate tax-free alongside our first-class universities and talented workforce, this program is attracting significant private sector investments and creating hundreds of new jobs for New Yorkers,” he said in a statement.


North Country Chamber of Commerce President Garry Douglas said the chamber held one of its "Red Carpet" sessions with local service providers to help company officials learn about all aspects of establishing a U.S. subsidiary. 

"This represents their expansion into the U.S. market, using Plattsburgh as dozens of other Quebec companies have done but also finding real value in collaborating with SUNY Plattsburgh and its programs," he said.

Douglas said the North Country has experienced a strong increase in queries generated by Start-Up NY advertising, especially from Canada. 

Some of these are moving forward outside of that program, but it was Start-Up NY that got their attention and motivated them, he said, giving the chamber the opportunity to work with them. 

"This secondary impact cannot be overstated, while we also fully expect a number of other investments over time to directly use the program," he said.

Email Dan Heath: dheath@pressrepublican.com

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Can START-UP NY revitalize the North Country economy?

Sarah Harris (Reporter and Producer)

29 janvier 2015
Gov. Cuomo announces passage of StartUp New York in 2013.

New York does not have the best reputation as a business-friendly state. Governor Cuomo is trying to change that with a program called StartUp NY. It encourages companies to locate at or near universities around the state. The program offers an incentive for companies that participate; they do not have to pay taxes for 10 years. The program is about a year old and so far, 93 companies have signed up; two of them are in New York's North Country.

Governor Cuomo wants you to know that New York is a good place to do business. A series of ads for START-UP NY is running across the country and Natalie Azoulay, president of Eye-In Media saw them. Azoulay’s company designs software that helps companies interact with consumers such as, scrolling TV screens at a hospital or a menu screen at a fast food restaurant. Eye-In Media is based in Montreal. Azoulay has been thinking about expanding to the United States market and START-UP NY seemed like a way to do that. "Got interested in the concept, and what they were offering, the proximity, that’s how I inquired in the program," Azoulay recalled. Fast forward about a year – now Eye-In Media will be the first START-UP NY company to locate at SUNY Plattsburgh.

Adirondack Operations is another company setting up in the North Country, at SUNY Canton. When Mary Ann and Craig Kaputa started the environmental consulting firm in 2009 in Croghan, N.Y., they did things like asbestos removal, but they wanted to move in a new direction. "Our clients are married to our buildings," Craig Kaputa explained. "They’re colleges and universities and their buildings are there on the hundred year cycle. And we realized there are some ways that a lot our clients could use technology to be a little more efficient." Through START-UP NY, Adirondack Operations will open a new arm to create software that helps institutions keep track of the way their buildings are managed.

Eye-In Media and Adirondack Operations will get significant tax benefits over the next ten years: the companies and their employees will not have to pay income tax. There is no sales tax, no property tax, no franchise tax, and no transfer tax. In exchange, the companies are required to create jobs. Eye in Media plans to hire 20 people over the next five years. Adirondack Operations plans to hire six.

The important question is: Can a program that is starting out with two companies and 26 potential new jobs really jumpstart the North Country economy? Leslie Whatley, who runs START-UP NY across the state said, "I mean, I really hope so." Whatley said 26 jobs is not anything to sneeze at. She said START-UP NY’s bigger goal is, ". . . something that will hopefully strengthen the economy from its core." Whatley said giving these companies tax benefits lowers their costs. "Then maybe there’s an opportunity to be profitable, whereas otherwise you would not have been profitable," she said.

Whatley said START-UP NY brings outside companies to college towns, so when students graduate, maybe they can get a job and stay. "There’s someplace for them to work. There’s options other than the university in the marketplace," she said. Plus, Whatley said there is a multiplier effect. "When you put a company, a job into space that was a) unoccupied or b) nobody was paying any money for it, the job goes in there, but the person who is in that space lives in a house, goes to restaurants, goes to the grocery store."

Ron Deutsch with the Fiscal Policy Institute, a progressive think tank in Albany, does not buy it. He said New York tried this tax-free incentive approach before. "Many, many a governor for the last 20 years or so has been pushing this notion of we need a designated tax free zone to lure business to New York," Deutsch said. He said START-UP NY's tax advantages create an unfair playing field for existing businesses. He also thinks there might be a smarter way to grow business in New York. "If we really want to create jobs I think we need to look at what employers really want," Deutsch said. "And these gimmicky programs of tax-free zones have been proven to be fraught with waste, fraud, and abuse. So we’re afraid this is just going to be a rehashing of historically bad programs."

Steve Malanga, a senior fellow at the conservative Manhattan Institute, said it is too early to tell if START-UP NY New York is going to work. He said most of the companies that are part of START-UP NY so far are small. Malanga said, "Over time, will those small startup companies grow to be much larger employers and if they do, will they continue to stay in New York State? You run the risk that you’re just giving incentives or breaks to businesses that would locate there anyway. This is the fundamental flaw of all business incentive programs."

He also said companies that choose to be part of START-UP NY are likely to go to a part of the state where there are more people, more economic activity, and more infrastructure. "It’s harder for these programs to succeed in rural areas," Malenga said. "I think when you’re talking about rural development it needs to be a more comprehensive plan beyond just ‘here are some incentives, meaning here are some ways to cut your costs, please come here.’"

Leslie Whatley, who runs StartUp NY, said the program is just getting started, and more companies will come. She said, "I’d say to you have faith. There’s some interesting companies that we’re talking and things that because of the constraints of our imagination we might not have thought of before."

John Wicke, the director of strategic alliances at SUNY Potsdam, said StartUp NY has already accomplished something — it got people talking. Wicke said, "It puts us on the map and we’ve engaged a lot of conversations with businesses and alumni that we haven’t. We’re going to hopefully bring business to the North Country but hopefully this entrepreneurial spirit too." At the very least, Wicke said, companies now know there is a place in New York's North Country where they could set up a business.

Correction: An earlier version of this story misspelled Steve Malanga's last name. It's "Malanga," not "Malenga." 

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Canadian company expands at SUNY campus

Company recruits employees, interns

Jan 28, 2015

PLATTSBURGH, N.Y. —A Montreal-based multimedia company called Eye-In-Media plans to create 17 new jobs as well as internship opportunities at SUNY Plattsburgh.

The marketing and technology company already services over two thousand locations across Canada.

Some of its clients include hospitals, shopping malls and fast food restaurants. The company provides technology and sales for companies and often recruits new employees through internship programs.     

“We are always looking with technology for new talented people who are in school because they are the most avant garde when it comes to the latest trends in technology, trying it and they have a great pool of network among their peers where they're working together, so with technology this is the best place tor grow and to advance,” said Nathalie Azoulay, president and CEO of Eye-In Media.

Some of Eye-In Media's specialties include digital signage, digital menu boards, WiFi network management and multimedia content for mobile devices.

The company is hiring now and hopes to have a new crew in place at Plattsburgh State's campus by the beginning of the fall semester.

Anyone interested should email hr@eyeinmedia.com.

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